Mark is backed by 19 years of business-to-consumer and business-to-business branding experience. His expertise in brand strategy, brand architecture, naming and name systems, has been used by some of the world’s best-known branding firms. Prior to founding Atlanta-based brand consultancies 800 Degrees in 2003, and StokeSignals in 2015, Mark headed the verbal branding practices at FutureBrand and Landor New York, as well as corporate branding for Sterling Brands.
Historically, Mark has managed large-scale programs including global repositioning and brand architecture development, as well as numerous naming and renaming assignments for clients such as Boston Scientific, Coca-Cola, General Motors, J&J, Microsoft, Proctor & Gamble, Turner Broadcasting, and Visa.
A noted industry expert who develops and manages brands that inspire, endure and create measurable marketplace advantage, Mark was recently an adjunct instructor at Emory University’s Goizueta School of Business and is a frequent guest lecturer at the University of Virginia and Virginia Commonwealth University’s Brand Center. His branding insights have been reported by such media outlets as AdvertisingAge, Brandweek, BusinessWeek, CNBC, USA Today, Automotive News, Atlanta Journal-Constitution, Atlanta Business Chronicle and Richmond Times-Dispatch.